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RUBAN – is a sign of big changes in Russian fashion

RUBAN brand was established in 2010 by sisters-designers Alice and Julia Ruban. They have come a long way in the fashion-industry, growing from intern-assistants to high-demand stylists, who has collaborated with the leading fashion magazines of Russia and Ukraine. The distinctive feature of the designer duo is sophisticated cut and creative solutions.

The RUBAN brand operates in the luxury segment and has strengthened its position in home market in the six years since founding, proving its leadership in Russian fashion industry. A number of significant awards has reaffirmed the success of the designer duo. In November 2015 the "Designer of the year" prize was awarded to the RUBAN designers Alisa and Julia as a part of the Glamour magazine annual award ceremony "Woman of the year 2015". In 2015, the RUBAN brand received accolades representing Russia at the international contest Grazia Next Glam Award that was held in Milan.  In October 2015, Alisa and Julia Ruban took part in the project of Buro Fashion Forward Initiative organized by Buro 24/7 in Paris.  RUBAN was handpicked by Miroslava Duma to show its collection to industry leaders, buyers and influencers within the project created to develop and support young talents. In December 2015, the brand introduced a capsule collection in Singapore which was specially created for  the launch of Buro 24/7 Singapore.

Among the famous customers of the brand – Elena Perminova, Miroslava Duma, Evelina Khromchenko, Ekaterina Mukhina, Daria Veledeeva (editor-in-chief of Harper’s Bazaar Russia), Kseniya Sobchak (editor-in-chief of l’Officiel Russia), Jurate Gurauskaite (editor-in-chief of InStyle Russia), actresses Anna Mikhalkova and Anna Chipovskaya, TV presenter Olga Shelest, blogger Zhanna Bianca and many others.

Design duo RUBAN is rapidly gaining popularity on a worldwide level. Fashion expert and ex-editor of VOGUE France Carine Roitfeld included RUBAN brand in a review article about the Russian designers in her blog CR Fashion Book. During four seasons RUBAN collection were presented by international online retailer Moda Operandi.

“Our goal is to continue astonishing our clients by new collections and constantly enhance our professional level”, – say RUBAN's designers Julia and Alisa Ruban.